This is an interesting article from Wired Magazine on "How Apple Got Everything Right By Doing Everything Wrong" - how Steve Jobs' leadership style is often in contrast to traditionally accepted norms.
The part that interests me the most is that Apple has successfully focused on the user experience rather than winning business clients.
The author, Leander Kahney says:
"When hardware and software makers were focused on winning business clients, price and interoperability were more important than the user experience. But now
that consumers make up the most profitable market segment, usability and design
have become priorities. Customers expect a reliable and intuitive experience — just like they do with any other consumer product."
I can not help but relate this thought on how Learning Management Systems (LMS) focuses on corporate needs of control and efficiency at the expense of learner's experience.
One of my clients said: "Rather then helping learners to learn, LMS gets in the way of learning."