We hate standing in line. We disdain flight delays. We abhor slow and tedious processes... we avoid ways of doing things that weigh us down.
Compare these two videos. The first one is "product usage" training. While the second one is a "problem solving" video. Which video do you think makes the learner think and learn more? Which video should you invest more time doing to help your learners learn.
Instructions: How to Adjust a Front Derailleur
Click here to view "How to Adjust a Front Derailleur"
Workaround: How to Finish the Race
Click here to view "How to Finish the Race"
Our brain seeks for short cuts and workarounds
Why do we like texting, drive-throughs, buying without getting in line? We definitely want immediate satisfaction. Sigmund Freud calls this our pleasure-seeking behaviors. We love pleasurable things - in this case short lines - and avoiding displeasure - long waits at the airports.
In converting technical and compliance programs to engaging experiences, start with SWEET SPOTS, the "pleasure" experiences. These are the WORKAROUNDS. If you can show quick ways to learn and use valuable knowledge, you have your learners hooked.