Monday, April 20, 2009

Strategic Storytelling - How stories drive strategies

Steve Denning shares his experience on how he realized that storytelling was an instrumental tool in helping the World Bank become an information sharing organization.

How storytelling can change organizations

Professor Jay Conger of University of California speaks about "The Impact of Strategic Storytelling." He speaks about how Southwest leaders and employees use stories to share information that increase recall.

Ray Jimenez, PhD

"Helping Learners Learn Their Way" "Helping Learners Apply Learning"


  1. Ray,
    I participated in one of your webinars on scenario-based learning and saw the impact of stories for myself. We talk in stories to build relationships and I'm convinced that my elearning training course will benefit from getting my SME's to provide that core material, not pointing me to manuals and charts for course content. I have ordered 3 min elearning for myself and my employer is purchasing Scenario-based eLearning for me. I can't wait to receive them. Keep the stories coming!

    Veda Lewis
    Calif. Dept. Transportation

  2. Veda,
    Please let me know when you get the books and if I can help you further.
    Best, Ray


Welcome! Sharing your comments is very valuable learning experience for me and others. Thanks!