Social Media Meeting at AMD Sponsored by BusinessWire

I attended today's session:

Topic: Media Breakfast
"Traditional Tactics and Digital Dimensions: Strategic Thinking on PR, IR and Media Relations in the Conversational Age"
AMD, Sunnyvale, CA
http://bit.ly/7Rwc9e

Insights:

Clear policies are always needed

Conduct
a "conversation mapping" to gauge what your audience like. I thought
this was a good way to conduct research before launching Social Network
(SN) projects.

Start small

Make those with experience share, tell

Allow multiple ways to express ideas: blog, YouTube, Twitter, etc. whatever works

"Everyone is like a reporter"

The Tweets were interesting. #bwsv

Ray Jimenez, PhD
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